Monday 24 May 2010

LOVE packaging


We have been developing several ideas for this new project, working as a group allows us to have different ideas and work all together. We decided that LOVE was too broad and that we needed to focus it a bit more, Rose found out the four greek words that described different types of love. The love for friendship, love for children, the passionate love and the love for life. Philia, Eros, Storge and Agape are the four greek words that we have decided that will be the way to express love through our package. After having brainstormed quite a lot we all decided to package warm drinks that relates to "warming up the soul" and gives you a loving feeling. Tea would be Philia which is the love for friends, coffee is Eros which is the passionate love because coffee is more aromatic and strong, hot chocolate as Storge which is the love for children the maternal love and Agape which is the pure love, love for everything and we decided that pure love should be green tea that is pure and clear.

This is a prototype of the shape of our packaging, we decided to use 0.8 plywood so that we are able to shape it as a cylinder. This are the shape of the four packages that we will create, the base of each cylinder will be a different colour and we still have to decide on the layout of the package.

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