Having finished all the 100 collages was quite a satisfaction really. I really enjoyed the process of this project because it helped me get to know new terms that I was not really use to. I had a notion of what surrealism was and what texture and juxtaposition, but I really thought it was interesting to get to know new concepts and create graphic design pieces that go along with it. I struggled a lot with re-purposing because I felt it was quite similar to juxtaposition at first, until I made some research of my own to try to grasp the concept and that way be able to make the collages work in that specific theme.
I enjoyed the search of different images that where not necessarily found on magazines and on news paper. I really went and looked at old illustrations of books and photocopied them, old postcards, pictures from the twenties, so I think that all of this research did help to make pieces that where more interesting.
I was very happy with the end result of the 100 collages, at first it did take me a\ while to organise them, and do page layout and be aware of the colours, contrast and the images I placed in them , but once I got started creating these collages they sort of started to become easier and easier to make.
I was pleased that we had to do 100 because out of those 100 there is at least 5 that I am really please with, and we where able to discover and experiment new ways of doing them.
The fact that we where able to exhibit them was also a great feeling, because we got to see everyones work and how they each did original and very different things on each subject. I think we where all happy to see all our hard work up in the exhibition and see all the creativity that people put into doing this project.
This is the brief, target audience and client I was given to start working on the project. At first I was not quite sure that the message "Become green" would be the message I would actually decide on working with. But I found it to be a bit challenging at first but I thought it would be good to work on a project I would normally not have chosen, so I was quite interested in the challenge of make something new and creative that will work with my target audience as well as my client.
While creating the PDF I was not quite sure how to display all of my sketchbook research and simplify it. The inspirational images where very helpful, they organised all my ideas in a visual format that I thought worked quite well to explain it in a more interesting and visual way. These where some inspirational images of different problems relating to my message to start narrowing the project and deciding in what exactly I was going to be working with. I was struggling between deforestation, recycling and climate change.
These where actual pictures from my sketchbooks of the research that I had done regarding climate change subjects in order to narrow them down and focus a specific subject. After doing this research I decided to work with recycling, and getting 20 to 30 year old people interested in my work.
Having decided that I was going to work with recycling, I chose to do a page specifically focused on the subject I would be working with. The images that are there represent the issue in a visual way and communicate the problem quite well. Having so many campaigns of this subject I found it to be a bit challenging, because I wanted to create something new and exciting that would make my target audience actually show interest into recycling and make them want to recycle.
I started to go deep into different methods learn in class to research and brainstorm my ideas that where quite helpful, I found that the method of doing format, dominant ideas, wishful thinking, and stepping stone where very interesting. I would have never thought of organising my ideas in this way, having to write exaggerated ideas that might not possibly be able to develop and then finding a way to change them and find a creative solution to the problem does really make you think on ideas that you might not have come up with before, because you thought they where impossible to do. I found the method to be fun, interesting and creative.
